which statement about public relations is correct
Furthermore, the goal is to disseminate communication based on the two- way symmetrical model presented by Grunig and Hunt (1984). Social media sites have also encouraged branding techniques by allowing users to create profiles of themselves that they use to communicate their core values. Decline representation of clients or organizations that urge or require actions contrary to this Code. Communication managers assist in the strategic planning of an organizations communication efforts. Content marketing done ethically offers financial transparency while providing valuable information and an emotional connection to the product for consumers. Examples of Improper Conduct Under this Provision: Core Principle Promoting healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment. A company sends out customer satisfaction surveys; company Facebook groups and message boards. The more you study the bigger picture of marketing which includes advertising strategies and other research efforts meant to guide advertising strategies as part of larger sales and production strategiesthe more you recognize how focused advertising is. Lasswells model asked five simple questions:who (Sender) sent what (Message) through whichchannel (Channel) to which audience (Receiver) and with what effect. Knowing that advertising can influence peoples awareness and purchase decisions, we tend to develop a sort of double delusion where we think other people are probably affected more than they are, and we think we are influenced less than we are. The history of the public relations field is often misunderstood. Public relations is a concept every small business has to deal with at some point. Brands may advertise during certain TV shows or publications to reach a particular type of media consumer. Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media. A great deal of Apples success comes from the companys mystique. Consumer behavior is about as unpredictable as other forms of human behavior. Public relations focuses on image, whereas advertising focuses on sales b. This is not to say that BTL messages are crafted one at a time for individual consumers. It is simply a matter of fact that PR efforts are ongoing and that attacks within these battles do not always take the form of headlines. Which statement below correctly summarizes President Nixon's reasons for pursuing friendlier relations with China? Operations Management questions and answers, Question 1 1 pts Which is an accurate statement about public relations? It isnt always pretty. Consider this example from Dr. William Sledzik, associate professor of journalism and mass communication at Kent State University:Can we realistically serve multiple stakeholders whose needs conflict? Brands, either on their own or with the help of advertising agencies, target audiences in different ways at specific points along the funnel to reach their strategic goals. Helping people to survive is one of the primary functions of journalism. During the strategy phase, PR professionals usually determine objectives focused on the desired goal of the campaign and formulate strategies to meet those objectives. Thank you!! Put simply, above the line (ATL) refers to methods of advertising that target mass audiences on mass media platforms with messages usually designed from a one-to-many point of view. d- Event sponsorship is not an effective public relations While it is true that PR often tries to put a good face on companies with all manner of reputations and harmful business practices, it also serves charities, governmental services and small local businesses. They launched a PR campaign to change the image of diamonds from a luxury good into an accessible and essential aspect of American life. Here, practitioners are negotiators and use communication to ensure that all involved parties benefit, not just the organization that employs them. Historically, PR depended on other media platforms such as TV, newspapers and magazines to promote its content. Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Here, content creators conduct research to better understand the audiences attitudes and behaviors, which in turn informs the message strategy and creation. Lobbyists make demands on politicians but also push agendas on mass media and social media platforms. When a public relations practitioner is working in the field, they build a list of relationships that becomeassets, especially in media relations. The organizing concept for ATL advertising, as the term is used today, is that the ads target a mass audience primarily on legacy media platforms. Operations Management questions and answers, Which of the following statements is true about public Effectively responding to any crisis means both controlling the public narrative and ameliorating any harm done, whether tangibly or to a companys reputation. PR has always been an important part of political campaigning and activity. No matter the public relations vehicle, there must be a common buyer that all parties want toreach. Like other theories related to persuasion in the mass media the behavioral influences it identifies have to contend with other social forces to influence behavior. For example, during the 1980s, the Marlboro Country Music Tour took famous country stars to major coliseums throughout the country and featured talent contests that brought local bands up on stage, increasing the audience even further. However, this book focuses on a public relations approach based particularly on writing for the media. To promote respect and fair competition among public relations professionals. Avoid actions and circumstances that may appear to compromise good business judgment or create a conflict between personal and professional interests. Advertising is a relatively straightforward process, right? Branding has been used to great effect in recent elections. b- The most common publicity-based tool is the press conference. Advertising professionals will often argue that the best branding helps define and redefine the product over time so that the product only exists in consumers minds as advertising has described it, but marketing gets into the business of deciding what products to make, how to promote them, whom to market them to and when to stop making them. The CEO of BP,Anthony Bryan Tony Hayward, lost his job because he made a major PR blunder when he said he just wanted his life back. Eleven people were dead. It is wide and the top and narrows at the bottom. It relates in many ways to the superbug media concept from previous chapters, and it is growing in popularity as people and companies develop new and better ways of avoiding advertising. Inbound marketing is advertisings answer to de-massification. their public relations material. The company should never try to minimize a serious problem or smooth it over in the hope that no one will notice. release. The PR program must describe its target audiencein most instances, PR programs are aimed at multiple audiences that have varying points of view and needs. During the tactics phase, the PR group decides on the means to implement the strategies they formulated during the strategy phase. Chemical companies should prepare for chemical spills. Line agencies perform tasks and administer programs, while staff agencies furnish advice and give assistance. Now, there is a greater ability than ever to identify and create a need not only for interested members of a mass audience but also for specific individuals in real time based on their online and physical world behavior. Question 2 1 pts The best (most accurate) way to set your advertising budget is to usemethod. The ubiquity of modern advertising means the public is skeptical ofor even ignoresclaims advertisers make about their products. Journalists know that people care about safety perhaps more than any other issue, so they focus on safety concerns during times of crisis. New York, NY 10005-4024. Be in good academic standing. The big picture of marketing is briefly addressed before the chapter concludes with sections on public relations and propaganda. If there is a disaster, the advice is to "be truthful and transparent," to not say too much and to correct any exaggerations that emerge in the news media and on social media, within reason. Douglas Atkin, who has written about brands as a form of cult, readily admits and embraces his own brand loyalty to Apple: Im a self-confessed Apple loyalist. Read and think before you share. There are also ethical concerns. For example, can we represent the interests of loyal employee groups while our shareholders demand layoffs in favor of low-cost offshore suppliers?. Practitioners do not conduct audience analysis research to guide their strategies and tactics. Rather than displaying one commercial for several months, the BTL social media campaign might be made up of dozens of targeted videos, tweets, influencer posts and online ads. You can influence other people by what you read and share, and you are encouraged once again to be aware of where your news sources get their information. A member representing a ski manufacturer gives a pair of expensive racing skis to a sports magazine columnist, to influence the columnist to write favorable articles about the product. Multicultural Relations/Workplace Diversity. Advertising correct incorrect * not completed. As uniformity in mass-produced goods became the norm andbrand differentiation became possible, so did the need to communicate it. Immediately advise an appropriate authority if a member discovers that confidential information is being divulged by an employee of a client company or organization. However, the old trick is less effective in the modern digital world. To build respect and credibility with the public for the profession of public relations. That so many different groups have adopted branding as a means of communication is a testament to its ubiquity. Whether you're looking for a new position or a new employee, start your search on the PRSA Jobcenter. We are faithful to those we represent, while honoring our obligation to serve the public interest. There is also a thought process that defines a fifth P; Public Relations, and that it should be counted separately from the fourth P of promotion. In a sense, content marketing allows a brand to create a more human profile in digital spaces. b. Have you ever sung the praises of your new smartphone or told people they had to try a new restaurant? Here is how the third-person effect works with regard to advertising: You might think upon seeing a clever advertisement, Sure, that ad probably got someone else to buy the product, but it doesnt influence me. D) Public relations is a strategy to . Former President Bill Clinton described his political battles in terms of a brand war: [The Republicans] were brilliant at branding. A. To counter the bad press, the company launched a series of commercials featuring top Toyota executives, urging the public to keep their faith in the brand (Bernstein, 2010). In 1953, studies showing the detrimental health effects of smoking caused a drop in cigarette sales. In a society fueled by networked communications, it is becoming less important to ask what messages people receive and more important to ask what messages they seek out, according to Greg Jarboe, author of a brief history of PR. Working with mass media (television, web sites, newspapers, magazines, and the like) by seeking publicity or responding to their interests in the organization. Lobbying can be part of a government affairs program. For example, utility companies often include fliers about energy efficiency with customers bills, and government agencies such as the IRS issue press releases to explain changes to existing codes. Source: James E. Grunig and Todd Hunt, Managing Public Relations (Belmont, CA: Wadsworth Publishing, 1984). It is important to have a crisis management team who can handle these situations. But, the PRSA Board of Directors retains the right to bar from membership or expel from the Society any individual who has been or is sanctioned by a government agency or convicted in a court of law of an action that fails to comply with the Code. The company teamed up with Greenpeace and other environmental groups to promote green issues and increase its natural image. The companys first responsibility is to the safety and well-being of the people involved. It originates from the public rath Show tab overview It is free. Public relations. C. The city government of New Orleans refused to accept offers of federal assistance. And yet we do know that advertising works at least to influence behavior.